I chose to review a data infographic about the very popular and delicious Girl Scout cookies. Anyone who is a fan of these cookies would enjoy this infographic. It doesn’t have an agenda or stance but rather just provides lots of fun facts and history. The end goal is to build interest. The infographic is long, so I’ve clipped out the best parts.
The image above appears at the top of the infographic. I like the way the green ties together the number and the banner. It would be even more impactful if the number was directly related to the data in the green box. Otherwise, the actual layout of the top is busy and not very visually appealing.
The picture above shows how much each girl scout cookie contributes to their total sales and includes how many calories worth was sold. The bar graph below shows how many boxes of each cookie were sold. It uses two colors but doesn’t identify what the different colors mean. Plus, there is another row of cookies below it that have no discernable purpose other than to add clutter. Also it would’ve been nice to know how many calories each cookie was because without knowing that, quantifying them in calories is impossible to interpret. This can technically can be calculated from the provided information, but it just makes me think that there must’ve been a better way to coordinate the information in the two main graphs. I also really don’t like the colors. They all clash with each other and it makes me eyes hurt to look at the infographic for the amount of time it took to write this.
Later on in the infographic, it has pictures of old, discontinued cookies as well as a recipe for the original cookie at the very bottom. The information is really fun to know. It is worth noting, however, that the graphic has an odd jumble of information. The focus on calories in the first half made me think it was going to have some sort of message about health. Then, by the end, it was telling me to make cookies. Thus while the infographic is interesting, it has no overall purpose and the parts don’t work together effectively.
http://www.dailyinfographic.com/the-business-nutrition-of-girl-scout-cookies-infographic